The Serena Energy Sales Guide is an interactive and visually engaging resource designed to empower new sales representatives.
Featuring a 24-day calendar, exclusive content, and multimedia materials, the guide provides structured learning to help agents close their first deal within a month.
As both a designer and content strategist, I crafted a layout that is intuitive, easily navigable, and rich in linkable resources. With a focus on usability, sales reps can seamlessly access videos, audios, and key insights at every
To maintain Serena Energy’s strong brand presence, I developed a vibrant, illustration-rich design that balances professionalism with approachability. The use of bold colors, custom icons, and dynamic visuals reinforces engagement while staying true to Serena’s identity.
Beyond design, I structured the guide’s messaging to be clear, persuasive, and aligned with Serena’s communication strategy. Sales tips, social media guidelines, and storytelling techniques were carefully crafted to inspire confidence and drive results.
This project was more than just a guide—it was a key component of a broader marketing strategy.
By blending design and content strategy, I helped create a tool that not only educates but also motivates sales teams to achieve their goals efficiently.
