As the lead designer behind Serena Energy’s rebrand, I developed fresh and cohesive materials based on the new visual identity, which aligns with the company’s mission of bringing clean and accessible energy solutions to businesses. From digital ads to email layouts and WhatsApp commercial images, I crafted every media piece with a strategic approach—balancing engaging design with compelling messaging
Beyond aesthetics, I conducted extensive media testing to refine visuals and copy, ensuring maximum engagement and conversion.
The result?
A sleek, modern, and results-driven brand presence that stands out in Brazil's energy sector.
These pieces are part of an year-long project that reflects my expertise in brand identity, performance-driven design, and multi-platform marketing strategies—key elements I bring to every creative challenge.
